Job Description:
The Communication Manager acts as the link between the Importers, Regional Office, Headquarter and Creative/Media Agencies. Is responsible for planning, implementing and monitoring regional ATL measures to further strengthening the brand.
The position reports to the Marketing Manager.
Main responsibilities:
- Steer Regional office and importers marketing communication activities in liaison with creative/media and digital agencies.
- Support Importers Marketing Managers with regards to annual marketing planning e.g. through providing media/communication and customer data.
- Review local marketing plans, identify areas for improvement, derive individual action plans and monitor execution throughout the year.
- Monitor regional and individual importer media spend on monthly basis.
- Develop annual media lay down based on annual marketing plan in liaison with media agency.
- Steer brand monitor study in liaison with central COCs and derive action plans for the individual importer.
- Steer sales literature ENG/ARB, including monitoring of importer ordering process.
- Support CRM Manager in regards to online CRM functionalities and processes.
Skills, Education and Expertise Required:
- BS/MS degree in business administration / marketing or a related field.
- Minimum 3 years of experience in the Marketing field with focus on Communication, preferably in the automotive industry.
- Professional, structured, driven and credible.
- Interpersonal and presentation skills.
- Very good PC skills: MS Office, especially Excel and PowerPoint.
- Fluent in English; Arabic knowledge an advantage.
